What exactly is a "skill"?
A saved set of instructions, examples and reference material that Claude or ChatGPT loads for a task. Your team runs the skill instead of writing a prompt.
Won't strict rules make the copy sound robotic?
Not if they're written well. The skill locks what must never change (brand rules, approved claims) and leaves room for the writer on everything else.
We use ChatGPT, not Claude. Can you still help?
Yes. Custom builds include versions for both.
We don't have a written playbook. Is that a problem?
No. We pull it together from your best past work, your brand guide and a short interview.
What about our data and client confidentiality?
Skills run inside your own Claude or ChatGPT account. I work only from what you share, and I'm happy to sign an NDA.